Websites that tell your story .
8+
years freelance
4
active clients
$70K+
processed in 2026
Trusted by
The Hot Rod Garage The Hot Rod Gathering OMG Federal Squeeg's KustomsWhat I do
Two ways I work with clients.
I build websites.
Mostly in WordPress, because that's where most small businesses live. Sometimes in Astro or Next.js when the project calls for it. The common thread: the site has to look like it belongs to this business — not a template someone slapped a logo on.
I maintain websites.
Hosting, updates, security, backups, SEO and AEO — the stuff that breaks in the middle of the night if no one's watching it. Three tiers starting at $150/month, scope adjustable to what you actually need.
See the plans →A note on AEO
Showing up in AI search isn't optional anymore.
More people are asking ChatGPT, Perplexity, and Google's AI Overviews "the best [thing] in [place]" instead of scrolling blue links. Your site either shows up in those answers or it doesn't.
I build and maintain sites with answer engine optimization as a first-class concern: structured data, clean information architecture, clear factual content that AI systems can cite. Most traditional web shops haven't caught up yet. I have.
Selected work
Recent projects.
The Hot Rod Gathering
Custom WordPress event platform — registration, Stripe-integrated entry forms, and a merch shop. 500+ cars registered and $50K+ in online revenue this year.
- 500+ car registrations processed this year
- $50,000+ in online revenue this year
- Multi-year relationship since 2021
The Hot Rod Garage
Ongoing WordPress maintenance and targeted updates for the garage behind the Hot Rod Gathering event. Full rebuild in planning.
Read the case study →
Squeeg's Kustoms
Custom WordPress rebuild for Arizona's longest-running kustom shop, home of the 2026 America's Most Beautiful Roadster. Replacing an aging Wix site, with ongoing maintenance after launch.
- Shop history going back to 1964
- Full builds archive brought over from the old site
- Ongoing care plan after launch
OMG Federal
Built OMG Federal's original launch site in 2022. Now back as their web partner, handling management, page updates and redesigns, and SEO and AEO strategy for their federal contracting site.
- Built their original launch site in 2022
- Ongoing management, plus SEO and AEO strategy
Off the clock
When I'm not building, I'm shooting.
Let's talk.
30-minute call. I'll look at your site beforehand, you tell me what you're trying to do, and we figure out if we're a fit. No pitch, no hard sell — if I'm not the right person, I'll tell you.
Book a call →